Amazon Messes With Billions in Corporate Computing Dollars - The New York Times

Directly competing in the enterprise DBMS market -- not just offering cloud services for others' DBMSs

"Among the most notable, there was a 47-pound data storage device that A.W.S. would ship to a customer, and for $200 would suck down 50 terabytes of data, incidentally converting it from an older system to a more modern one. There was a service called Database Migration, which takes data in proprietary systems and converts their schema to open-source products.

As if the message weren’t clear, Andy Jassy, the head of A.W.S., showed a barely disguised picture of Lawrence J. Ellison, the longtime head of Oracle and now its executive chairman, as a symbol of the “old guard” companies that abused their customers with onerous terms."

Amazon Messes With Billions in Corporate Computing Dollars - The New York Times