The Internet ads that would not die - The Boston Globe

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"“That’s a disaster, and not just for individual publishers who are going to lose money,” said Mendels. “It’s a bad thing for society,” because millions will lose access to vital news and information services if ad-supported sites are driven out of business.

So Brightcove’s new service will deliver video ads to consumers, even if they’re running an ad blocker. “We inject the ad into the video before it even gets to the page, so the ad blocker can’t block it,” said Mendels. “We’re not blocking the ad blocker; we’re just avoiding it.” He claimed that one unidentified customer saw ad revenues rise 50 percent after signing up for the Brightcove service. (The Boston Globe uses the Brightcove system on its website.)"

The Internet ads that would not die - The Boston Globe