"“Don’t be evil” is so 2004.Google’s ‘Don’t Be Evil’ Becomes Alphabet’s ‘Do the Right Thing’ - Digits - WSJ
Alphabet Inc. posted a new code of conduct for its employees Friday, after Google completed its transformation into a holding company. There were few substantive changes in more than 20 documents filed with the Securities and Exchange Commission; the Alphabet code of conduct, posted on its website, is among them.
Google’s code of conduct, of course, is best-known for its first line, which was also included in Google’s 2004 filing for its initial public offering: “Don’t be evil.”
Alphabet’s code doesn’t include that phrase. Instead, it says employees of Alphabet and its subsidiaries “should do the right thing – follow the law, act honorably, and treat each other with respect.”"
Monday, October 05, 2015
Google’s ‘Don’t Be Evil’ Becomes Alphabet’s ‘Do the Right Thing’ - Digits - WSJ
Friday marked the launch of Alphabet 1.0