Google’s ‘Don’t Be Evil’ Becomes Alphabet’s ‘Do the Right Thing’ - Digits - WSJ

Friday marked the launch of Alphabet 1.0

"“Don’t be evil” is so 2004.

Alphabet Inc. posted a new code of conduct for its employees Friday, after Google completed its transformation into a holding company. There were few substantive changes in more than 20 documents filed with the Securities and Exchange Commission; the Alphabet code of conduct, posted on its website, is among them.

Google’s code of conduct, of course, is best-known for its first line, which was also included in Google’s 2004 filing for its initial public offering: “Don’t be evil.”

Alphabet’s code doesn’t include that phrase. Instead, it says employees of Alphabet and its subsidiaries “should do the right thing – follow the law, act honorably, and treat each other with respect.”"

Google’s ‘Don’t Be Evil’ Becomes Alphabet’s ‘Do the Right Thing’ - Digits - WSJ