Facebook’s Dislike Button Is Here–In the Form of Emoji Reactions - Digits - WSJ

React different

"Facebook Inc. is expanding its emotional range. The social-networking company said it is finally letting users do more than “like” what they see in their news feed, a move that businesses may favor with a thumbs up.

Facebook users can hold down the “like” button of a post to express emotions captured by seven different emojis: angry, sad, wow, yay, haha, love, and the traditional like.

“It’s not a ‘dislike’ button, though we hope it addresses the spirit of this request most broadly,” Facebook chief product officer Chris Cox wrote in a post on Facebook. “We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun.”"

Facebook’s Dislike Button Is Here–In the Form of Emoji Reactions - Digits - WSJ