Tuesday, October 27, 2015

Apple Watch Owners Remain Satisfied | Tech.pinions - Perspective, Insight, Analysis

Check the full post for some timely market research

"Last quarter, the Wristly team and I set out to run the first even Apple Watch customer satisfaction report. Our first survey returned a customer satisfaction level of 97%, which, for a first generation product, is quite impressive. While there were some concerns about bias in our panel because it was an opt-in panel of Apple Watch owners, the reality is all ownership panels are opt-in. This early in the Apple Watch adoption cycle, one can only run a customer satisfaction survey after building up a panel of owners, as Wristly did. So concerns about the panel are moot in my mind. However, we decided to see what customer satisfaction is now that a healthy portion of our existing panel has owned the watch for even longer. We found some interesting results."
Apple Watch Owners Remain Satisfied | Tech.pinions - Perspective, Insight, Analysis
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