Yahoo Won’t Honor ‘Do Not Track’ Requests From Users - Digits - WSJ

Apparently Yahoo understands your privacy needs better than you do; see the source Yahoo post for details and a lively comment thread

"“Here at Yahoo, we work hard to provide our users with a highly personalized experience,” Yahoo’s Privacy Team wrote. “We keep people connected to what matters most to them, across devices and around the world. We fundamentally believe the best web is a personalized one.”

The decision is a course reversal for Yahoo, which was the first, and, until now, the largest web company to say it would honor no-tracking requests from users. The decision to  abide by the signal is optional for web companies because the no-tracking request does not automatically block web cookies, the tiny files that collect data about users’ behavior online. Pinterest and Twitter have also said they honor no-tracking."

Yahoo Won’t Honor ‘Do Not Track’ Requests From Users - Digits - WSJ