Some Privacy, Please? Facebook, Under Pressure, Gets the Message - NYTimes.com

From an overview of recent Facebook privacy-related changes

"For most of its 10-year history, Facebook has pushed and sometimes forced its users to share more information more publicly, drawing fire from customers, regulators and privacy advocates across the globe. That helped make Facebook the world’s largest social network and an advertising behemoth.

But the company recently concluded that its growth depended on customers feeling more confident that they were sharing intimate details of their lives with only the right people."

Some Privacy, Please? Facebook, Under Pressure, Gets the Message - NYTimes.com