With IPO Hopes Fading, Square And Box Face Reality Of Commodity Products | TechCrunch

Final paragraph of an extensive start-up market dynamics reality check

"But that is small solace for the founders, employees, and investors at Square and Box, who are going to face a period of deep uncertainty. These next few months will be defining for both companies. If Levie and Dorsey can rebuild their products under excruciatingly tough pressure, both companies have a chance to get out from their predicament. Given their burn rates, it is more likely that both startups will sell or begin a process of downsizing to reduce expenses. We’ll finally pop the bubbly, but it will be more Box wine than Dom Perignon."

With IPO Hopes Fading, Square And Box Face Reality Of Commodity Products | TechCrunch