Startups Experiment with Ads for Smart Cars and Homes | MIT Technology Review

Telling telemetry

"Ads tailored to driving behavior will be possible thanks to a partnership with fellow startup Mojio. It will launch a $149 device in June that plugs into a car’s diagnostic port and streams vehicle data to a smartphone app to help users track their driving, their fuel economy, and their vehicle’s maintenance status. Kiip will use data from that device to target promotions inside the Mojio phone app.

Sprague says that getting access to data from a car’s engine and safety systems could unlock some unprecedented approaches to ad targeting. Mojio’s device can tell when a car’s airbags are deployed, or whether crash sensors on the bumpers have been triggered, potentially allowing ads pegged to incidents on the road. “It could be you just had a little fender bender, and you need something to lift you up,” he says."

Startups Experiment with Ads for Smart Cars and Homes | MIT Technology Review