Monday, August 01, 2011

New Yorker on iPad Shows Viewers Want to Read - NYTimes.com

Excerpt from an iPad publishing snapshot

But The New Yorker’s popularity with iPad users could also say something about the experience people desire on the devices. Whether the glossy magazines that are Condé Nast’s specialty — those full of highly stylized photo shoots and sleekly designed page layouts — are something people prefer to view in print remains to be seen.

“I do think there is a really large dynamic of people who are interested in reading, actually reading, on an iPad,” Mr. Lipsman said.

In that sense, said Mr. Remnick, The New Yorker’s editor, his magazine and the iPad were a good fit.

New Yorker on iPad Shows Viewers Want to Read - NYTimes.com

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