Saturday, August 27, 2011

Facebook Kills Deals After Just Four Months - Liz Gannes - Social - AllThingsD

Perhaps a rare positive development for Groupon

The Facebook Deals product, which offered discounted coupons for local businesses, had launched only four months ago. Its shutdown follows Facebook’s discontinuation earlier this week of its location-based check-in feature for mobile users in favor of broader place-tagging tools. Here’s Facebook’s statement:

After testing Deals for four months, we’ve decided to end our Deals product in the coming weeks. We think there is a lot of power in a social approach to driving people into local businesses. We’ve learned a lot from our test and we’ll continue to evaluate how to best serve local businesses.

Facebook Kills Deals After Just Four Months - Liz Gannes - Social - AllThingsD

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