Excerpt from a VMware/Paul Maritz profile on the eve of VMworld 2011
But like many young technology companies that experience early success, it has a problem. Its fortunes are based on a single, highly successful product – in this case something called “virtualisation”, which greatly increases the utilisation rates of corporate servers. Microsoft, smelling blood, is now giving the same software away free of charge to Windows users – a tactic it has used to crush rivals in the past.
Like many software executives before him, that has Mr Maritz racing for his life as he tries to turn VMware into a broader supplier of software for the new world of “cloud” computing. “That won’t carry us forever,” he says of his company’s main cash cow.