Saturday, August 27, 2011

Salesforce CEO: Why I gave Apple the ‘App Store’ trademark in exchange for great advice from Steve Jobs | 9to5Mac | Apple Intelligence

Thank different

He then goes on to explain how in 2003 Jobs praised Salesforce’s “fantastic enterprise application” and advised him to dream bigger and think about the wider “ecosystem”. Salesforce took it at face value and built an app store of sorts dubbed App Exchange. However, they loved the app store term so much that they bought a URL and trademarked it. Benioff was later in the audience when Jobs announced the App Store. Where more than a few sue-happy companies would see a lawsuit opportunity, Benioff went up to Jobs and said, “I’m gonna give you the trademark and the URL because of the help you gave me in 2003.”

Salesforce CEO: Why I gave Apple the ‘App Store’ trademark in exchange for great advice from Steve Jobs | 9to5Mac | Apple Intelligence

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