HP’s activities yesterday were definitely not good case studies in corporate strategy or public relations
HP made the announcement that it was ceasing to make webOS hardware, but neglected to get a hardware licensing deal in place before doing so. This seemed to drive home the point that webOS was dead in the water, when in fact it is very much alive and was never the issue. It was the hardware that was killing HP’s OS.
If HP had announced a licensing deal before the discontinuation of the hardware, the news would have gone much differently today. There would be no stories about the ‘death of webOS’, an OS that many of us thought was just starting to get good.