It’s sad to see RIM struggle for a future. Yes, the company has made some gigantic mistakes: it sat smugly on its business phones for far too long, ignoring the public’s obvious love of touch, multimedia and beautiful design. It spent too much time and diverted too many resources trying to come up with its disastrous PlayBook tablet.
But the stellar 9900 shows that when its back is against the wall, RIM can produce winners. This phone is the best BlackBerry RIM has ever produced, but against the gigantic technological and marketing forces of iPhone and Android, it’s a whisper in the wind. Let’s hope that there are enough BlackBerry fans left to support their favorite phone and that the company completes its reboot in time to prevent the 2013 headline, “RIM R.I.P.”