Monday, August 08, 2011

Digital Receipts at Stores Gain in Popularity - NYTimes.com

Shop different

In 2005, Apple introduced electronic receipts at its stylish retail stores. More mainstream retailers found the checkout system difficult to replicate and, Ms. Miles said, worried that most shoppers were not quite ready for such a technological leap.

Now, though, the rush to imitate Apple’s success is in full force, and paperless receipts have become a rite of passage for retailers trying to integrate the digital experience into their brick and mortar stores.

Digital Receipts at Stores Gain in Popularity - NYTimes.com

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