Final paragraph of a timely Amazon reality check
This cultural dichotomy between seeing developers as just another set of suppliers to be plucked versus partners to be cultivated is the biggest challenge for Amazon as they roll out what otherwise looks like a promising tablet strategy this fall. Hopefully they will suppress the WalMart gene, recognize developers have a choice of platforms and at least meet if not exceed the Apple bar in order to build a vibrant application ecosystem. Amazon has hired a lot of Microsoft people with platform experience who understand the care and feeding of developers. They need to step up if Amazon is going build winning platforms.