Google+ optimized to solve Google’s identity crisis?…
Mr Schmidt said Plus will bring a new level of personalisation to the company’s diverse web offerings, working across Google products. “The assumption is that everything will move over to using the Plus infrastructure over time,” Mr Schmidt said.
Product improvements in core search, core YouTube, and maps should help drive adoption. “We’re trying to use the identity infrastructure to make the Google products really interesting,” he said.
“The issue on the internet ... is a lack of identity,” he said. “And if you had a strong and clear identity there’s a lot of things you could do, again with people’s permission.”