Thursday, March 24, 2011

Valley-backed Color’s “miraculous” new app | FT Tech Hub | FTtechhub - Industry analysis – FT.com

Crowdsourcing surveillance?…

Warning! Everything you take using Color is public, that’s the whole idea, with your photo immediately being uploaded in the background to Color’s servers.

Once you’ve taken that first pic, Color’s patent-pending proximity algorithms go to work to pull in all the other photos taken on devices using Color in your close neighbourhood around the same time and show them to you in an attractive timeline.

Color calls this Multi-lens. Mr Nguyen showed me how other members of his team had taken pictures of us as we talked and our conversation was being pictorially displayed almost in real time from several camera angles inside the app.

From the company site (whence you can download iOS and Android Color clients):

Find someone. Take pictures together.
Party. Play date. Lunch?

Simultaneously use multiple iPhones and Androids to capture photos, videos, and conversations into a group album. There’s no attaching, uploading, or friending to do.

Share together in a new, moving social network. Just look around.

Valley-backed Color’s “miraculous” new app | FT Tech Hub | FTtechhub - Industry analysis – FT.com

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