Tuesday, March 15, 2011

FT.com / Technology - Facebook plans discount deals programme

Maybe Groupon will offer a group purchase discount for its IPO…

The social network’s large audience and detailed database of user preferences positions it to be a fierce competitor in this market, which is expected to generate nearly $4bn by 2015, according to consulting firm BIA/Kelsey. Facebook’s move could boost its revenue stream as it considers a public offering – and potentially compromises Groupon’s impending IPO.

“Some investors may get spooked,” said Greg Sterling, senior analyst with Opus Research. “In the old days, everybody worried about Google entering every segment of the market. And now Facebook is another concern.”

FT.com / Technology - Facebook plans discount deals programme

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