Wednesday, March 16, 2011

Aflac and Chrysler, Turning to Social Media, Hit Trouble - NYTimes.com

A timely reality check

SOCIAL media like Facebook, Twitter and YouTube have been embraced by Madison Avenue as effective new ways to reach consumers. But what happens when behavior on social media is deemed antisocial?

Two large marketers, Aflac and the Chrysler Group, are struggling to answer that uncomfortable question in the wake of incidents that took place within days of each other. The incidents, involving remarks on Twitter that were judged to be tasteless, inappropriate and insensitive, point out some inherent risks of social media.

Aflac and Chrysler, Turning to Social Media, Hit Trouble - NYTimes.com

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