I saw this offer via email but there was a disconnect between it and the related NYT form (the latter expected a code; the former didn’t include one)
New York Times Co.'s efforts to charge readers to read online articles will get an early boost from one advertiser—Ford Motor Co.'s Lincoln brand.
Lincoln, an existing advertiser with the New York Times, has targeted 200,000 heavy readers of the newspaper's website with an offer to sponsor their digital subscription for 2011.
I later saw a related Lincoln ad --
… clicked it, and saw