Thursday, March 24, 2011

Textbook Renter Chegg Becomes More Social - NYTimes.com

A new type of social studies

But with increasing competition from scrappy start-ups like BookRenter.com, Chegg is now trying to get more of its customers’ attention. On Thursday, the company is unveiling a new Web site that in addition to rentals, helps students to select courses and to study.

“We aspire to be relevant to students every day of their college experience,” Mr. Rosensweig said in an interview.

The new services come from the integration of two start-ups that Chegg bought in the last year.

Textbook Renter Chegg Becomes More Social - NYTimes.com

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