Opening today at www.amazon.com/appstore, and also being sued by Apple for the use of “Appstore”
While there’s a huge number of apps in the market, customers have a hard time finding the ones they want to buy. Conversely, developers have a hard time monetizing.
Amazon will be doing four things to help with that:
- Amazon will offer one free app a day to help with promotion.
- Amazon will offer a feature called Test Drive, which will allow a customer to try an app out before they buy. The technology is using Amazon’s cloud services. Users will be able open and use the app from within their computer browser. The simulation will last for about 30 minutes at which point they’ll have to buy it.
- Lastly, Amazon will drive recommendations based on a user’s purchase history. If they are someone who purchases cook books and high-end utensils, Amazon may recommend a recipe app.
- Amazon is also enabling one-click purchasing for anyone with a credit card on file.