Thursday, September 10, 2009

Steve Jobs on Amazon and Ice Cream - Bits Blog - NYTimes.com

Some product-related details along with the ice cream commentary…

“Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine,” he said. “We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff. We need to get the price down where everyone can afford it.”

I also asked him why the Nano can record video, but can’t snap still photos. That reason, he said, is technical: the sensors you need to record video are extremely thin these days—thin enough to fit into the wafer-thin Nano. But the ones with enough resolution for stills, especially with autofocus (like the sensor in the iPhone), are much too thick to cram into a player that’s only .02 inches thick.

Steve Jobs on Amazon and Ice Cream - Bits Blog - NYTimes.com

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