His multiple interests and loyalties raise interesting ethical issues in this new age when individual journalists can become brands of their own, stars who seem to transcend the old rules that sharply limited outside activity and demanded an overriding obligation to The Times and its readers.
Two Thursdays ago, two of Pogue’s interests seemed to collide. In his Times column, he gave a glowing review to Snow Leopard, Apple’s new operating system for Macs. At the same time, he was writing a “Missing Manual” on Snow Leopard — two, actually — already available for pre-order on Amazon. If you are now running Leopard on your Mac, Pogue wrote in the review, paying the $30 to replace it with Snow Leopard “is a no-brainer.”