Friday, July 17, 2009

Technology Review: Data Overload on Dating Sites

A timely reality check – see the full article

Consumers can find more of what they want on the Web, but that may not always be such a good thing. New research about online dating sites shows that users presented with too many choices experience "cognitive overload" and make poorer decisions as a result. The findings could have implications for other kinds of websites, although new technologies and approaches could help address the problem, researchers suggest.

Technology Review: Data Overload on Dating Sites

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