Sign of the times
Today, some cellphone users buy virtual goods to use in mobile games or e-books to read on their phones. A new application from Pizza Hut even lets iPhone users order pizza.
But so far, people have not shown much willingness to buy physical goods — especially expensive ones — from their cellphones. This is similar to what happened when e-commerce first appeared — high-end goods were the last to be sold online.
But Net-a-Porter.com, which went live in 2000 and now has 1.8 million visitors a month, succeeded in getting people to buy $4,000 gowns and $1,000 stilettos on the Web. Now it hopes to work its magic on the iPhone.