Monday, July 13, 2009

Approval by a Blogger May Please a Sponsor - NYTimes.com

An expanding debate

“Consumers have a right to know when they’re being pitched a product,” said Richard Cleland, an assistant director at the Federal Trade Commission.

Yet in many ways, the hypercommercialism of the Web is changing too quickly for consumers and regulators to keep up. Product placements are landing on so-called status updates on Facebook, companies are sponsoring messages on Twitter and bloggers are defining their own parameters of what constitutes independent work versus advertising.

Approval by a Blogger May Please a Sponsor - NYTimes.com

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