A timely reality check; read the full article
The homepage aside, though, Google increasingly feels like a company running in a thousand directions at once. Over the past year, it has released a steady stream of high-profile products that seem to have little or no relation to the core identity expressed on its corporate homepage: "Google's mission is to organize the world's information and make it universally accessible and useful."
The problem is that in expanding into so many different areas — productivity applications, mobile operating system, a Web browser — that the identity of Google itself has become muddled.
No doubt, this all follows some clear logic from inside the Googleplex. But from the outside, it's getting harder every day to articulate what Google is. Is it a Web company? A software company? Something else entirely?