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Google and Apple display the corporate equivalent of dark glasses and celebrity insouciance, gaining reams of free publicity with their every move. Yet while Apple need only step on stage with a product ready for sale, Google gets attention for merely mentioning its intentions. Dominance of search, piles of cash and an army of engineers do make it too powerful to be ignored. But there is no clear reason why Microsoft should quake over Wednesday’s announcement that Google intends to launch a free, fully fledged operating system by next year.