A timely Facebook snapshot
But admirers say Mark Zuckerberg's five-year-old startup is poised to fulfill hype as the next big thing — that it will power online social interaction the way Google drives online search. Facebook is aggressively moving beyond the home page to pursue its mission to become a "social utility" that helps people "connect and share."
To typical users, Facebook may seem a stand-alone Web site — a vehicle for people to renew and revitalize personal relationships, to post comments and photos and perhaps play games. But more than 10,000 Web sites now recognize a service called Facebook Connect, which enables users to use their Facebook ID and password to move fluidly among sites where registration is required.