Friday, July 31, 2009

Ads Follow Web Users, and Get Deeply Personal - NYTimes.com

Check the full article for a timely privacy reality check

Advertisers and marketers say this specificity is useful, taking out the guesswork involved in online-only profiling, and showing products to the people most likely to be interested. Retailers including Gap and Victoria’s Secret are using this tactic.

But consumer advocates say such unseen tracking is troubling. On the old Internet, nobody knew you were a dog. On the new targeted Internet, they now know what kind of dog you are, your favorite leash color, the last time you had fleas and the date you were neutered.

Ads Follow Web Users, and Get Deeply Personal - NYTimes.com

Post a Comment