Check the full post for more details on a subtly significant topic domain
One day everyone was using TinyURL on Twitter, the next Bitly. As it turns out, that wasn't an accident as I learned in this TechCrunch story, URL Shortening Wars: Twitter Ditches TinyURL for Bitly. It seems that Summize (subsequently acquired by Twitter and now Twitter Search) and Bitly are backed by the same entity, Betaworks, which also has common investors with Twitter.
So my gut says the story goes something like:
- Hey, we're driving a lot of traffic for TinyURL
- Maybe we should get that traffic ourselves
- I bet we could get Twitter to make us the default URL shortener
- And -- this part's also key -- I bet we could do it better