Wednesday, April 30, 2008

Why Steve Ballmer Will Keep Chasing Yahoo - Bits - Technology - New York Times Blog

See the full post for more analysis

So in the next few days, I expect he’ll announce a full-on proxy fight. If he does say he’s walking away, I suspect it will simply be a ploy to bargain over price on the bet that Yahoo or its shareholders will come running into his embrace later.

Then three years from now, after Microsoft has spent all its cash, diverted its resources and perhaps gotten distracted from its other businesses, there may be a moment where Mr. Ballmer has to really confront the limits of the company. Or, just maybe, we will see Microsoft prove that it still has the technical chops and marketing acumen to come from behind and wine something fair and square.

How could Steve Ballmer not want to choose the chance of victory over the certain admission of defeat?

Why Steve Ballmer Will Keep Chasing Yahoo - Bits - Technology - New York Times Blog

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