If there were a Committee for the Preservation of Amazon.com, it would include Steven Kessel, Bill Carr and Ian Freed. Mr. Kessel oversees digital efforts for the company. Mr. Carr is in charge of the Amazon MP3 digital music store and its Amazon Unbox video download service. Mr. Freed oversees the company’s e-book-reading device, the Kindle.
As is typical of executives at Amazon, its digital chiefs are stingy with details about their plans. But in an interview, they emphasized the importance of the company’s new online offerings and said a sense of urgency now underlies its digital efforts.