Saturday, April 05, 2008

Google: What Goes Up... [BusinessWeek]

Another Google reality check

Perhaps such a sudden shift in momentum was inevitable for a company that seemed nearly invulnerable thanks to a hugely profitable business and search technology so useful its very name became a verb. But it also may signal that the company is facing a moment of truth, one that previous tech phenoms such as Microsoft (MSFT) also faced: Can it hold on to the magic that has made it perhaps the world's most enchanted corporation?

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Google: What Goes Up...

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