Tuesday, April 15, 2008

Study: Google Lost Share of Search Ad Dollars to Yahoo - Bits - Technology - New York Times Blog

Hmm...

If the results of a study by SearchIgnite, a search advertising technology firm, prove representative of the broader search market, something unusual happened in search ads in the first quarter: Google lost share to Yahoo in the United States.

The report shows that spending by search advertisers on Yahoo grew a robust 57 percent while spending on Google grew only at about half that rate. That meant Google’s total share of search ad dollars declined slightly to 70.4 percent, while Yahoo’s rose to 24.2 percent. Microsoft’s declined slightly to 5.4 percent.

Study: Google Lost Share of Search Ad Dollars to Yahoo - Bits - Technology - New York Times Blog

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