It'll be interesting to see if Adobe can be an effective competitor to other companies already using Flash Player as a media player engine
Adobe Systems on Wednesday plans to release Adobe Media Player (AMP), a free download for playing Flash-based Web videos on Macs or PCs.
Written with Adobe's AIR, AMP is a hybrid online/offline application that lets people subscribe to different video Webcasts. Adobe has signed on some initial partners including CBS, PBS, MTV Networks, Universal Music Group, CondeNet, and Scripps Networks. (See my colleague Rafe Needleman's review of AMP on Webware.)