Sunday, November 04, 2007

Why Google Turned Into a Social Butterfly - New York Times

Imagine all the time wasted, sharing a web of noise...

Suppose, however, that you could leave the island compound of a social networking site and take your network of friends, and friends of friends, anywhere on the Web? This is what makes Google’s announcement last week of a new alliance of companies so enticing — the possibility that social networking will become ubiquitous.

Google’s vision — “Social Will Be Everywhere” — is more compelling than anything Facebook could possibly devise. Who wouldn’t prefer the unlimited freedom to take one’s own trusted circle anywhere on the Web, as opposed to the cramped confines of island life?

Why Google Turned Into a Social Butterfly - New York Times

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