A strategic shift for Amazon.com
Amazon.com Inc. plans to introduce its highly anticipated electronic book device at a New York event Monday, according to two people familiar with the company's plans.
Amazon, which generates three-fifths of its revenue from the sale of books, music and movies, has been trying to broaden that business. It has already started selling digital music and movies through its online store. By developing and selling a device for reading books in digital form, Amazon hopes to stimulate the sale of books, the first product the online retailer sold.