More evidence that productivity application innovation is still alive
Not all of us are borderline-OCD sufferers, so here's an analogy to help you grasp the appeal of a pretty-looking desktop database application: What iTunes does for your digital music, Bento can do for contacts, spreadsheets and digital photos. It provides a colorful easy-to-use animated interface for storing and organizing personal data, and in doing so, it stands out among the dozens of ugly tables-and-text options.
Filemaker is a wholly-owned subsidiary of Apple, and Bento has a very Apple-flavored look and feel. It has much of the same search functionality as iTunes, and the themes of the database forms have the same style as the backgrounds in iLife applications like iWeb and iDVD. The visual flair of the templates make printouts look snappy as well.