Monday, November 12, 2007

The iPhony: Dan Lyons turned a spoof blog into an internet phenomenon and a book - The Boston Globe

Timely FSJ snapshot; see the article for more details

As a senior editor at Forbes magazine, Dan Lyons has made a career out of observing businesses, not running them. And as an old print hand, he was a little behind the curve when it came to new media.

But the outraged reactions to a piece he wrote in 2005, calling blogs the platform of choice for an "online lynch mob spouting liberty but spewing lies, libel and invective," inspired him to experiment with blogging tools. And while he was at it, the Medford resident decided to adopt the reimagined personality of one of the tech world's most feared and admired CEO's.

Thus Fake Steve Jobs was born.

The iPhony: Dan Lyons turned a spoof blog into an internet phenomenon and a book - The Boston Globe

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