Friday, November 02, 2007

Platformonomics - Pulling Out the Old Playbook

Charles Fitzgerald (Microsoft strategist) shares some OpenSocial perspectives; read the full post... 

Google hopes to either 1.) see Facebook eclipsed in popularity by any and all other social networks they can actually crawl (not necessarily their own - this strategy is driven by the search business, not Orkut) and thereby make the problem go away or 2.) somehow shame Facebook into opening up their crown jewels for the greater convenience of Google's business model.  Neither outcome seems likely.  These kind of industry efforts have a very poor track record because they are primarily about competitive positioning as opposed to significant customer benefit.  Nevertheless, they remain an almost reflexive impulse if you have UNIX genetic material.

Platformonomics - Pulling Out the Old Playbook

Post a Comment