Wednesday, July 04, 2007

If Trust Is Lost, Google Will Crumble - Forbes.com

Timely Google reality check; read the full article for more on the trust issue. 

Google has used these financial flows to increase investment into new developments (e.g., its payment service, Google Checkout) and has recently increased its workforce by more than 10%, to slightly above 12,000. However, despite these developments, Google remains dependent on revenue from online text advertising (AdSense), which makes up 99% of the company's income. Google's rise owes much to its engineering prowess (the capacity of its PageRank algorithm to deliver the pages users want), but also the "two kids in a garage" myth: two Stanford students turning a small start-up into a multibillion-dollar business.

If Trust Is Lost, Google Will Crumble - Forbes.com

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