Another take, from the NYT BITS (Business Innovation Technology Society) blog
Still, the company was hardly feeling like it needs to pinch pennies. (And perhaps it shouldn’t, given that it now has $12.5 billion in cash, up $568 million in the quarter alone.)
Revenue from AdSense, Google’s service that places advertisements on other Web sites, had no growth in the quarter, largely because Google fired a bunch of customers whose sites didn’t meet its quality standards.
When the company really starts to have to work for its money, it may be less likely to turn away business. We don’t know when, but that day will come.