The Hand That Controls the Sock Puppet Could Get Slapped - New York Times

 Go figure...

On the Internet nobody knows you’re a dog — or the chief executive of a Fortune 500 company.

Or so thought John Mackey, the chief executive of Whole Foods Market, who used a fictional identity on the Yahoo message boards for nearly eight years to assail competition and promote his supermarket chain’s stock, according to documents released last week by the Federal Trade Commission.

The Hand That Controls the Sock Puppet Could Get Slapped - New York Times