Wednesday, July 25, 2007

Aided by Harry Potter Fans, Amazon Triples Its Profit - New York Times

 Definitely some kind of magic

Some of Harry Potter’s magic has rubbed off on Amazon.com.

The company, based in Seattle, announced today that its second-quarter net income increased more than threefold on revenue that rose 35 percent.

The news pushed up the company’s stock in after-hours trading to a level it has not reached since February 2000, during the heyday of the dot-com boom.

Aided by Harry Potter Fans, Amazon Triples Its Profit - New York Times

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