Google to Expand Program, Giving Newspapers a Lift - New York Times

 Hmm -- why does this remind me of yesterday's FSJ post on Microsoft and Red Hat -- "Don't be afraid, I just want to interoperate"?

NEWSPAPERS reeling from major losses of advertising revenue to the Internet are getting a lift from the company that helped lure advertisers away: Google.

Google plans to announce today a significant expansion of its Print Ads program, in which advertisers purchase ads in newspapers through the Web. The company introduced a limited test program last November in which 50 newspapers sold ads to 100 selected advertisers through Google’s computer system.

Google to Expand Program, Giving Newspapers a Lift - New York Times