Tuesday, July 17, 2007

Ad Downturn Threatening the Survival of Business 2.0 - New York Times

More consolidation -- and perhaps more "The Cult of the Amateur" themes in action... 

Business 2.0 magazine, a seven-year-old Time Inc. publication that covers start-ups, technology trends and changes in the new economy, might publish its final issue in September, according to people briefed on discussions about the fate of the magazine.

Though a reprieve is still possible, according to these people, executives at Time Inc., the nation’s largest magazine group, are threatening to shut down Business 2.0 in the midst of a sharp drop in advertising at the San Francisco-based magazine.

Ad Downturn Threatening the Survival of Business 2.0 - New York Times

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